Above The Noise

ABOVE THE NOISE is a mindset and a product feature. For the launch of the Beats Studio3 Wireless, we built a marketing platform around the superiority of Beats pure adaptive noise canceling. The creative direction stretched from big talent-led executions to small, technical explanations of the new technology & product. ABOVE THE NOISE was the umbrella headline which we paired with a neon-signage art direction to grab attention and nod to the nighttime environment that so many of the Beats athletes perform in.

Product & feature layouts

These assets were used in wild posting, magazines, out-of-home, digital, social, and bespoke retailer requests.